The software that helps equestrian businesses digitally manage their entire organisation

“equicty” is the brand under which prosperous equestrian businesses seek digital management solutions to operate their entire organisation. Equicty is dedicated to provide smarter tools to the horse industry through a selection of software solutions for every equestrian title.

Equicty founders reviewing the platform together

Proven by Knowledge

Equicty is brought to you by a handful of IT specialists and equine scientists with a huge passion for horses. We combine over 45 years of experience in international technology business and have over 50 years of combined expertise in the horse industry.

Rider and horse working together at the stable

Powered by Horses

Our work is established on a consequential understanding of both horse and human’s needs. Our solutions are developed to bring your team, your riding community and horses together so you can manage their individual needs and connect them together.

OUR FOUNDERS & TEAM

Samir

Samir

Founder & CEO

Julie

Julie

Sales Manager

Remco

Remco

Growth Marketing

Tomasz

Tomasz

Java Developer

Piotr

Piotr

Mobile Developer

Przemek

Przemek

Devops

Kuba

Kuba

Java Developer

Loranne

Loranne

Sales Equclub

Rachel

Rachel

Marketing & Customer Success

Our Journey

2008
Awareness

At this time the challenges of traditional horse management practices were identified as inefficient by experience on the site.

2014
Launch equicty

Founded by Bram Balcaen

2015
Management team expands

In November equicty officially expanded co-founder team with Samir Brahimi & Kristof Goeminne making equicty a private limited company.

2016
First Sales

Start-up of sales with First version of equicty being presented.Accepted by imec.istart, which helps tech entrepreneurs with the launch of their start-up.

2017
Innovative milestones

Commercial launch of ‘equstable’ for iOS & Android mobile applications. Lauch of pilot project with Studbook Zangersheide on the Foal Registration App automating the Foal registration process

2018
Time to scale

Finalised first seed round and secured our funding needed to scale our operations. Transition to limited liability public company

2019
20.000 Horses reached

Granted project ‘Hoof-MATE’ working with tech leaders to develop a disruptive horse wearable. Reached 20,000 horses added to the system for management Launch of our Club Management software - Equclub

2020
Global expansion

Customers in 30 countries - 4k active users. 2 Million health & training activities planned by our customers.